Yoplait

Please see our “About,” “Why Radfem?” and “The Gears” pages for additional information about this project.

Common themes represented here:

Joke’s on women.  It’s worth noting that whenever you see a commercial that’s so annoying it causes intense dislike for the characters who are annoying you, it’s not their fault.  They didn’t write it.  In this case, we appear to be invited to intensely dislike both women, who are having an Abbott and Costello Who’s-on-first type miscommunication but really it’s just a case of seeming to deliberately misunderstand each other, which is annoying.

It’s also worth noting that Abbott and Costello were considered creative geniuses, even though their infamous baseball sketch was a case of willful ignorance and completely avoidable communication-fail, too.  In general, one wonders if people who are actually interested in using words to convey information (instead of obscuring it) and those of us who are pressed for time, namely, women, on both counts, would tend to find this kind of parody amusing.

Indeed, the history of this kind of sketch indicates that it was created for the entertainment of the “highly literate” class.  Yawn.

From Wiki:

Who’s on First? is a vaudeville comedy routine made most famous by Abbott and Costello. In Abbott and Costello’s version, the premise of the routine is that Abbott is identifying the players on a baseball team to Costello, but their names and nicknames can be interpreted as non-responsive answers to Costello’s questions.  […]  “Who’s on First?” is descended from turn-of-the-century burlesque sketches that used plays on words and names.

And on Burlesque:

The term “burlesque” more generally means a literary, dramatic or musical work intended to cause laughter by caricaturing the manner or spirit of serious works, or by ludicrous treatment of their subjects.  Burlesque in literature and in theatre through the 19th century was intentionally ridiculous in that it imitated several styles and combined imitations of certain authors and artists with absurd descriptions.  Burlesque depended on the reader’s (or listener’s) knowledge of the subject to make its intended effect, and a high degree of literacy was taken for granted.

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