Common themes represented here:
Handmaidens of the patriarchy. Handmaiden of the patriarchy Valerie Bertinelli handmaidensplains to all of us how our female-specific, patriarchy-derived problems will be resolved via pro-patriarchal consumer spending. If an actual man told us to do it, it might seem patriarchy-supportive and offensive, but when a woman does the same thing it creates plausible deniability of patriarchal intent and effect, even though the intent and effect are patriarchal in both cases.
Harm reduction/refusal to name the agent. Weight-loss “systems” are supposed to reduce the suffering that female-bodied persons experience under patriarchy due to mandatory heterosexuality, where male-pleasing is synonymous with partner-pleasing and female sexuality and worth; enforced fuckability mandates and female-specific consumerism; normalizing male bodies and pathologizing healthy female bodies; and the severe consequences to women of patriarchal noncompliance. Sure, eating tiny portions of crappy, processed food sucks, but being unpleasing to men can be an absolute disaster. The consequences can be more or less severe to individual women based on their circumstances, but no woman is immune, not even famous women.
Normalize abuse/neglect. Restricting women to tiny portions of crappy, processed food is abusive and neglectful generally, as well as normalizing self-abuse and self-neglect. Chronic starvation and near-starvation is the preferred state for Western women who would otherwise have access to adequate food.
Reversal. Tiny portions are satisfying; crappy processed food is nutritious. Also, she says, “Believe it or not, this is happy!” Eh, I don’t really believe it, but that’s because we seem to be saying that “relieved to be temporarily and conditionally suffering fewer consequences under patriarchy” is the same thing as happiness for women. It’s not. And she’s crying while she says it. She actually looks pretty miserable and defeated (resigned?) to me. Interestingly, Valerie seems to almost catch this reversal herself, even as she’s trying to get us to literally buy it. Almost?