Common themes represented here:
Harm reduction/refusal to name the agent. Unwanted pregnancy is the harm she is trying to avoid, and this is caused by PIV which can also be avoided. Just don’t do it. Of course, this easy home-remedy to what’s ailing her is going to be extremely problematic and “unrealistic” for her because of our next theme….
Male entitlement. This commercial illustrates how even minority men benefit from male privilege and share a sense of specifically-male entitlement with all men. All men feel — and in practice are — entitled to the sexual, domestic and reproductive servitude of women. This man, like all men, feels entitled to engage in leisure activities with his back literally turned to his children, while his wife keeps an eye on them and entertains them. And she doesn’t seem like she is ready for another child, but he is obviously still engaging in mandatory PIV with her — and feels entitled to do so — hence the need for her to use Mirena.
PIV-centric narrative — Normalize reproductive stress/pain. The side-effects of Mirena are hideous, and the IUD in general appears to have made a comeback despite being perhaps particularly dangerous to women. Anyone remember what happened last time we relied on IUD’s for pregnancy prevention? Anyone?
Primacy of the nuclear family. Marriage, and children within the context of marriage is normalized, even though particularly nonwhite women know better than anyone that having a man around is not necessary. Nonwhite men do not have the earning capacity of white men due to institutionalized racism, so there is less reason to keep them around when they behave badly (and a greater chance that they will be incarcerated for bad behavior). The nonwhite as well as the white “broken home” (aka. female-headed home) is seen as defective, even though in many ways it is better for both women and children to exist without the harmful influence of dangerous entitled men, instead relying on other women and alternate living arrangements that do not center men and men’s needs. Institutionalized racism makes nonwhite women more vulnerable to dangerous men and to misogynistic abuse at the hands of men and men’s institutions, including government control and benefits, and the “way out” is to normalize the primacy of the nuclear family for all women; it is never suggested that the nuclear family should never be centralized for any woman even though that is the truth.